Posted on    |    Mark-it Up Admin

King of Strength Client Story – Branding and Digital Marketing

THE BRIEF

Client

King of Strength is a one
of it’s kind boxing gym in
the north of singapore,
with very humble roots. It
rose from the fierce passion
of a cancer survivor.

Challenges

"Make It Up"
Expand awareness of boxing
as a lifestyle activity and not
just a commercial sport

Encourage one and all, and
over-come gender stereotyping.

Use new media as a medium to
connect with the right audience.
COLORS

Red (Pigment)

HEX               EB2028
RGB               233  36  42

Red (Pigment)

HEX               EB2028
RGB               233  36  42

Red (Pigment)

HEX               EB2028
RGB               233  36  42

The brand colors were emulated on to the interface, and a dark theme implemented to give overall aesthetics a gritty look

TYPOGRAPHY
Primary Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Montserrat
Body Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Source Sans Pro

Deliverables

"Set It Up"
An existing facebook page,
a redesign website,
customer testimonials and
feedback

Solution

"Build It Up"
Redesigning the website
with content and enticing visuals.
Introduction of new courses.
Presence on various new
media platforms. Guidlines
for future growth

The website is built to be responsive across all screens with information displaying in a gradual manner

Each section is concise with visual brevity and textual clarity

Mark-it Up Results

The user engagement increased by 56% and the reach increased by 78%

Client Story KOS Testimonial
There was interest generated among the masses
Asset 9@10x

300% increase

We saw an increase in engagement from the public
Asset 9@10x

70% increase

Say Hi

Find Us

Mark-it Up

66 Prinsep Street
#02-01 MIU HQ
Singapore 188668

Contact

+65 9451 7069

Join Us

We love working with passionate partners